The ’60s and ’70s Revival

The revival of beauty and fashion trends from past decades is far from a new concept in the aforementioned industries. In fact, one could argue that fashion and beauty are constant rebirths of old trends with modernized twists.

Within the last 6 years, Millennials and Zoomers have greatly gravitated towards nostalgia-based fashion trends, preferring trends from the ’90s specifically. As these trends are slowly starting to become less prominent, the ’60s and ’70s are starting to make their way in. For Millennials and Zoomers, it appears the gravitation towards these specific decades is not to do with nostalgia, but more so about the allure of time periods they never got to be a part of.

JANE BIRKIN
Although a London native, Jane Birkin is often credited with creating the effortlessly chic, cool, French girl style throughout the ‘60s and ‘70s. Today, her signature fringe is becoming a desired style amongst female Millennials and Zoomers.

SHARON TATE
Last year in 2019, Quentin Tarantino released his film titled, Once Upon a Time in Hollywood, which takes place in the final year of Hollywood’s Golden Age, 1969. The film features a portrayal of Sharon Tate, done by Margot Robbie. Since the film’s release, Millennials and Zoomers have been fascinated with the late Sharon Tate’s iconic style. Perhaps most notable is Miss Tate’s signature banana crease eyeliner, which is now being replicated over 50 years later.

BRIGITTE BARDOT
Brigitte Bardot’s undone, yet chic style garnered much attention throughout the ‘60s. Now, it’s as though her style never left. The ever growing prevalence of the curtain bang in today’s hair trends are an ode to Brigitte’s famous fringe.

Bottom right photo: @susanfordhair

PRISCILLA PRESLEY
She wasn’t just Elvis’s wife, she was the ‘60s equivalent of a style influencer in her own right. Priscilla’s sky-high, jet black bouffants and fabulously elaborate eyeliner became a signature look in the ‘60s. Today, her style has been replicated in editorial work and on the red carpet.

STEVIE NICKS
Since stepping onto the music scene with Fleetwood Mac in 1967, Stevie Nicks and her distinct bohemian style continue to set trends today. The shag is one of biggest trends in hair this year and Stevie has undoubtedly served as inspiration behind this ‘70s inspired cut.

Bottom right photo: @brianhickman1

What are your favorite retro trends that are making a comeback? Share with me in the comments!

-Kaya

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